Providing Pneumatic Components Ltd (PCL) of Sheffield, graphic design services including packaging, brochures, wall graphics, posters and rendered pump mock ups.

The packaging was for 80 year anniversary of their most iconic tire pump, the design for the packaging is inspired by the original design collateral for the MK2 model from 1945 with a modern PCL twist incorporating their current brand colours and identity. The design features a distressed effect to evoke a feeling of age and as a nod to old printing techniques to tie into the 80 years. In addition, the box features a bespoke icon to make the anniversary, which is been used across multiple media to help advertise this amazing Sheffield product.